<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>Ricardo Arrigoni</title><description>Ricardo Arrigoni writes about SEO, GEO and AEO, drawing on 14 years leading organic search for international travel, mobility and marketplace brands.</description><link>https://ricardoarrigoni.com/</link><language>en</language><atom:link href="https://ricardoarrigoni.com/rss.xml" rel="self" type="application/rss+xml"/><item><title>SEO vs. GEO vs. AEO: What&apos;s Actually Different</title><link>https://ricardoarrigoni.com/seo-vs-geo-vs-aeo/</link><guid isPermaLink="true">https://ricardoarrigoni.com/seo-vs-geo-vs-aeo/</guid><description>SEO, GEO and AEO explained side by side: what each one optimizes for, how they overlap, and which to prioritize first.</description><pubDate>Sun, 06 Sep 2026 00:00:00 GMT</pubDate></item><item><title>AEO Explained: How AI Search Actually Works and How to Get Cited</title><link>https://ricardoarrigoni.com/aeo-answer-engine-optimization-guide/</link><guid isPermaLink="true">https://ricardoarrigoni.com/aeo-answer-engine-optimization-guide/</guid><description>Answer Engine Optimization is the practice of making content visible to AI systems such as Google AI Overviews and ChatGPT, and getting it cited.</description><pubDate>Mon, 27 Jul 2026 00:00:00 GMT</pubDate></item><item><title>WordPress Date Format: How to Change Date and Time</title><link>https://ricardoarrigoni.com/wordpress-date-format-how-to-change-date-and-time/</link><guid isPermaLink="true">https://ricardoarrigoni.com/wordpress-date-format-how-to-change-date-and-time/</guid><description>How to change the date and time format in WordPress, in the settings and in your theme.</description><pubDate>Tue, 03 Jan 2023 00:00:00 GMT</pubDate></item><item><title>WordPress Title: How to Add Month and Year Dynamically</title><link>https://ricardoarrigoni.com/wordpress-title-how-to-add-month-and-year-dynamically/</link><guid isPermaLink="true">https://ricardoarrigoni.com/wordpress-title-how-to-add-month-and-year-dynamically/</guid><description>Why and how to add the current month and year to WordPress titles automatically.</description><pubDate>Tue, 03 Jan 2023 00:00:00 GMT</pubDate></item><item><title>SEO Tools: The Ultimate Guide</title><link>https://ricardoarrigoni.com/seo-tools-the-ultimate-guide/</link><guid isPermaLink="true">https://ricardoarrigoni.com/seo-tools-the-ultimate-guide/</guid><description>The SEO tools worth knowing for research, technical audits and reporting, and what each one is good at.</description><pubDate>Thu, 29 Dec 2022 00:00:00 GMT</pubDate></item><item><title>How to create 301 Redirects with .htaccess</title><link>https://ricardoarrigoni.com/how-to-create-301-redirects-with-htaccess/</link><guid isPermaLink="true">https://ricardoarrigoni.com/how-to-create-301-redirects-with-htaccess/</guid><description>A 301 redirect permanently sends one URL to another. Here is how to set them up in an .htaccess file.</description><pubDate>Mon, 12 Dec 2022 00:00:00 GMT</pubDate></item><item><title>What is SEO (Search Engine Optimization)?</title><link>https://ricardoarrigoni.com/what-is-seo-search-engine-optimization/</link><guid isPermaLink="true">https://ricardoarrigoni.com/what-is-seo-search-engine-optimization/</guid><description>SEO stands for Search Engine Optimization: a set of best practices that help search engines find, understand and rank your pages.</description><pubDate>Tue, 27 Sep 2022 00:00:00 GMT</pubDate></item></channel></rss>