Influencer marketing is a form of marketing in which brands work with individuals who have a significant online following to promote their products or services.
These individuals, known as influencers, can be found on platforms such as Instagram, YouTube, TikTok, and more.
By leveraging the trust and credibility that influencers have built with their audience, brands can reach a highly targeted and engaged audience.
Benefits of using an Influencer Marketing Platform
Using an influencer marketing platform can help brands streamline their influencer campaigns and gain access to a wide variety of influencers.
These platforms often provide tools for finding, vetting, and collaborating with influencers, as well as analytics to measure the success of a campaign.
Additionally, many influencer marketing platforms offer features such as campaign management, content creation, and compliance management.
Top Influencer Marketing Platforms and their features
When it comes to influencer marketing, there are plenty of platforms available to both brands and influencers to take advantage of.
Each platform offers unique features and tools to help brands find and collaborate with influencers.
Take a look at some of the top influencer marketing platforms and their features.
Dovetale
Dovetale is an influencer marketing platform that helps brands discover, manage, and measure their influencer campaigns.
It provides tools for influencer search, campaign management, and analytics, allowing brands to find the most suitable influencers for their campaigns based on audience demographics, engagement, and performance.
Dovetale’s platform also includes features such as an influencer database, campaign tracking, analytics and insights, and a CRM system for managing relationships with influencers.
The platform serves to connect brands with influencers on various platforms such as Instagram, TikTok, and YouTube.
Grin
Grin is an influencer marketing platform that provides a wide range of features to help brands discover, manage and measure their influencer campaigns.
It allows brands to search and find influencers based on audience demographics, engagement, and performance, and also includes a CRM system for managing relationships with influencers, campaign tracking, analytics, and insights.
Grin’s platform connects brands with influencers on various platforms including Instagram, TikTok, YouTube, and other social media platforms.
Grin has a unique feature of allowing brands to collaborate with influencers on creating video content and also provides detailed data about each relevant influencer to brands wanting to set up campaigns.
Grin’s recommendation engine suggests the most appropriate influencers for brands to consider.
Upfluence is an influencer marketing platform that helps brands discover, manage, and measure their influencer campaigns.
Upfluence
The platform provides tools for influencer search, campaign management, and analytics, allowing brands to find the most suitable influencers for their campaigns based on audience demographics, engagement, and performance.
Upfluence platform has a database of millions of influencers across different social media platforms such as Instagram, TikTok, YouTube, and others, and allows brands to filter and search for influencers based on specific criteria such as location, language, and niche.
Upfluence’s platform also includes features such as an influencer database, campaign tracking, analytics and insights, and a CRM system for managing relationships with influencers.
It also offers a range of analytics and performance-tracking tools to help brands measure the effectiveness of their campaigns and optimize their influencer marketing strategy.
Klear
Klear is an influencer marketing platform that helps e-commerce brands connect with social media influencers on platforms such as YouTube, Instagram, and TikTok.
It has a unique feature that allows brands to target influencers within their existing network of followers, helping to identify potential partnerships among their follower count and micro-influencers within their social network.
Klear’s platform is focused on analytics and has a huge database of influencers. They offer robust data to help track campaigns, and feature “Monitors” a research tool that enhances discovery, making influencer discovery quick, painless, and accurate despite the abundance of choices available on the platform.
It was created by three brothers, and now works with some big brands and agencies.
Neoreach
NeoReach is a digital marketing platform that connects social media influencers with brands.
It was started by two students at Stanford University who came up with the idea during a class and were later accepted into the university’s accelerator program.
The platform uses an algorithm to mine the social web for data, resulting in a database of 3,000,000 influencers.
NeoReach is designed for large companies and has annual subscription fees that are customized for each client, ranging from $50K to $500K.
It provides various tools such as influencer search, campaign management, performance tracking, and reporting.
The platform looks at influencer activity on various social media platforms such as Facebook, Twitter, Instagram, YouTube, Pinterest, and Snapchat.
Traackr
Traackr is an influencer marketing platform that has been around since 2008 and specializes in influencer relationship management.
It offers an online platform that enables companies to build lasting relationships with influencers.
Traackr’s platform provides management tools, but the focus is on helping medium to large-sized companies and agencies to build relationships with influencers.
The platform’s influencer database is a hybrid and not only opt-in or computer-generated, it uses a mix of a computer algorithm and human input.
Companies can sort influencers in many ways, including by their relationship with the company.
Traackr offers a social listening tool, a network visualization map, and campaign management on social media platforms like Facebook, Twitter, Instagram, YouTube, Pinterest, Tumblr, and blogs.
TapInfluence
TapInfluence is an influencer marketing platform that was founded in 2013, it was originally a product called Blog Frog, which focused on selling banner ads to companies looking to connect with targeted audiences.
With the decline of banner advertising, the company shifted its focus to social media influencers and became TapInfluence.
The company has an impressive list of clients such as Canon, Volvo, and Target. TapInfluence offers a range of plans to companies, from a self-serve plan that gives access to the TapExchange software platform to higher-level plans that allow companies to work directly with the TapInfluence team to develop marketing plans and find the perfect influencers.
The platform also offers TapFire as an add-on service to amplify content.
TapInfluence covers four main areas: influencer search, influencer outreach, analytics, and campaign management.
The platform is opt-in, so all 100,000+ influencers have been vetted and validated, and provides a comprehensive set of campaign management tools that should meet most marketers’ needs.
YouTube BrandConnect
YouTube BrandConnect is a platform that connects brands with YouTube creators.
The platform offers a range of features such as campaign management, analytics, and a marketplace to connect with creators.
Grapevine Village
Grapevine Village boasts a network of over 115,000 creators, with a strong focus on YouTubers, but also includes Instagram users.
Brands can access historical data on influencer performance and track metrics to measure the success of their campaigns.
The platform focuses on matching influential YouTube creators with brands looking to promote their products or services.
Users can join the platform by using the Creator Match tool and need to have a certain number of followers on either YouTube or Instagram to access the marketplace where brands offer sponsorship opportunities.
Grapevine also provides detailed data on each influencer and uses a recommendation engine to suggest the best influencers for a brand’s campaign.
The results are continually refined as brands operate campaigns, giving them a better understanding of which types of influencers are most effective for their brand.
Shoutcart
Shoutcart is a marketplace for influencers where anyone can buy a shoutout. Prices start at $15, but Shoutcart’s wide range of creators, makes influencer discovery adaptable to any price range, making it an excellent platform for those on a tight budget.
Shoutcart offers management tools for vetting any influencers you want to work with, such as influencer marketing statistics for each creator and a score to help you avoid fake followers, which can be detrimental to your brand’s interaction with social media algorithms.
Whalar
Whalar is a platform that helps you find and manage influencers. It’s a good choice if you want to use influencer marketing to find beautiful product photos and user-generated content.
You don’t pay until the influencer content is delivered, thanks to the built-in escrow functionality. And Whalar only charges a 5% commission on the amount agreed upon with the influencer.
There is also a campaign management option for larger brands, in which Whalar acts as an influencer marketing agency, automating your influencer marketing.
Influence.co
Influence.co is a unique influencer marketplace in that it provides a social foundation for brands to meet and socially interact with influencers.
Like most influencer platforms, with influence.co, brands can easily search for influencers. Those they find organically, those interacting with posts up and down the feed, are more likely to end up in a long-term brand/creator relationship.
Their pricing model is centered on assisting influencers in promoting their brand, so small businesses like yours can take advantage of it for free outreach to relevant influencers.
Each influencer profile includes a content library of previous work the influencer has done with brands as well as all of the channels through which they’ve built their audience.
The platform makes it simple to find and evaluate influencers with whom you want to collaborate. Influence.co may not specialize in influencer relationship management, but its influencer search engine is one of the best for finding high-quality content creators.
CreatorIQ
CreatorIQ is a platform that offers a range of features for influencer search, management, and analytics.
Over 20 million social media profiles from all social media platforms are included in its influencer database, coupled with completely customizable filters and the usage of machine learning that make it simple and quick to locate the perfect influencer.
In terms of capabilities and reach, CreatorIQ is extensive. The AI analyzes every individual component of any given piece of content, including the image itself, the location, mentions, and even emojis, and draws conclusions based on logic.
Because of these, the influences it spotlights are always highly pertinent.
Each influencer is given an “Integrity Quotient” by the AI, which can be used to determine how sincere (or not) an audience is.
Once you’ve determined which influencers you want to collaborate with, send them an email inviting them to join your network.
They might sign up and go through the onboarding procedure. It all has the appearance, feel, and behavior of a personalized influencer marketplace.
Creator.co
Creator.co is a platform that started as an influencer marketplace called Shop and Shout in 2018, focusing on small businesses and micro-influencers.
It has since rebranded to Creator.co and focuses on both creating and disseminating content.
It has a database of 500 million influencers, with “Deep Insights” reports that provide in-depth data on each influencer and their audience.
The platform offers two plans, a “hands-free” Community-Driven Plan and a Self-Serve plan.
The Community-Driven Plan involves creating a campaign and having Creator.co suggest influencers from a smaller, vetted pool of 80,000 influencers, while the Self-Serve plan involves conducting a search for influencers like other influencer marketplaces.
impact.com
Impact.com is a partnership management platform that enables companies to recruit and optimize partnerships with various types of partners such as influencers, affiliates, publishers, mobile apps, etc.
The platform helps businesses manage influencer partnerships more efficiently and leverage them to build trust, increase revenue, and establish authenticity.
It provides support throughout the influencer campaign process and has a roster of big brands as clients, including Lenovo, Coach, Walmart, BBQGuys, Kiss the Ground, and Vivino.
LTK (formerly rewardStyle)
LTK (formerly rewardStyle) is a leading influencer marketing platform founded in 2011 with a large curated creator network.
It offers end-to-end creator campaign management, a consumer shopping app, and a set of tools for influencers to create, share, and track their content.
It serves several industries and has a strong network of creators in popular lifestyle categories like fashion, travel, and fitness.
Influencity
Influencity is an influencer marketing platform established in 2014 and has evolved over time to include over 70 million influencers in its database, focusing mostly on Instagram, YouTube, and TikTok.
The platform offers several plans, with the customers having the chance to personalize their own plans by selecting the features they want.
Influencity has a massive amount of data and offers deep insights into influencer profiles, audience data, and influencer campaign performance metrics.
Aspire (formerly AspireIQ)
AspireIQ is a self-service platform for influencer marketing that works with Instagram and YouTube.
It has a database of over 150,000 influencers who needs to meet some criteria, like having 500 Instagram likes or 2,500 YouTube views, and pass a manual review to ensure that their posted content is suitable for the brand.
The platform provides a searchable database for influencers and brands with a simple search engine, including a “Quickmatch” feature that matches brands and influencers for a particular campaign.
It also offers a range of campaign tools for all aspects of campaign management.
IMAI
IMAI is an influencer marketing technology platform that provides data-driven analytics, metrics, and a database of 220 million influencers across various social media platforms including Instagram, YouTube, TikTok, Twitch, and Twitter.
The platform helps its clients in finding the right influencers and offers real-time measurement and tracking of campaigns.
The platform provides 30 filters for making specific searches and has a fake follower audit to evaluate each influencer’s audience quality.
Some of its clients include Samsung, Estee Lauder, Clinique, Spotify, Sony, Nespresso, and P&G.
#paid
#paid is an influencer marketing platform that differentiates itself from traditional models by targeting campaigns for different sections of the sales funnel and considering the fit between an influencer and a brand to be more important than reach.
Brands can create campaign briefs and whitelist specific creators for paid Facebook and Instagram ads.
Influencers can signal interest in participating in a campaign by raising their hand, and their pitches are vetted by #paid’s team.
Post for Rent
Post for Rent is an influencer marketing platform for brands and agencies to connect and collaborate with each other on influencer campaigns.
The platform offers a clean and straightforward interface for campaign creation, with a 7-day free trial of its $59/month Standard plan and an optional $999/month Pro plan for larger organizations.
Brands and influencers can leave reviews for each other, and the platform charges a 10% service fee for all payments made to influencers and a flat $20 fee for product payments.
Digimind
Digimind is self-called “intelligence software” because, alongside its influencer marketing features, it not only provides information about influencers, but also helps you gain insights about consumers, competitors, and trends.
The platform helps you find the right influencer for your brand and determine their social authority and then measures the ROI of your influencer marketing campaigns to optimize and improve performance.
Audiense
Audiense is a London-based company that offers data-driven insights and analytics on Twitter to help brands create strategies and grow their business.
The platform provides audience segmentation to help identify the right consumers to target.
With its two main products, Audience Insights and Audience Connect, provide tools to understand audience behavior and identify macro or micro-influencers for paid ads or organic outreach.
Audiense has been recently acquired by SOPRISM and this acquisition will expand the platform’s audience intelligence capabilities to include Facebook and Instagram data as well.
The acquisition will bring new audience definitions, filtering tools, and reports designed to enhance data segmentation and improve audience understanding.
Find Your Influence
Find Your Influence (FYI) is an all-in-one influencer marketing platform that was created by marketers for marketers to help identify influencers, manage campaigns, and track metrics.
It offers a screened and tiered community of influencers, and if the right influencer cannot be found, they also offer talent management and can recruit influencers for specific campaigns.
FYI has engagement tools and a Managed Services team to help implement influencer marketing campaigns with guaranteed results.
Julius
Julius is an Influencer Search and Discovery tool that started as a web-based talent agency for athletes.
Its talent database covers various social media channels and includes over 50,000 manually researched influencers.
It provides an easy-to-use search facility with more than 50 data points that can be combined in any way, as well as efficient campaign management tools.
Open Influence
Open Influence is an influencer marketing company that focuses on content to help brands give a human voice to their message.
They have a database of 100,000 influencers on different social media platforms and use a search engine to help brands find the right influencers for their campaigns.
They also offer strategy creation, influencer engagement, activation confirmation, and reporting services.
They place their focus on mobile-specific networks like Instagram and Snapchat.
Zoomph
Zoomph is a platform that focuses on data, and it has a database of over 200 million social identities.
The platform allows brands to find similar communities and trending conversations while measuring the impact of social campaigns.
It also includes influencer marketing, with a considerable amount of data that can help businesses find the perfect influencers to match their brand’s image.
It covers several social media channels depending on the pricing tier selected.
BrandBacker
BrandBacker is an influencer marketing platform that focuses on specific niches and has 20,000 influencers signed up.
Influencers receive opportunities for free samples, paid posts, discounts, and early access to products, and they can apply to campaigns that interest them. Once approved, they create and submit content for brand approval, and then publish and share it with their audience.
BrandBacker provides data for brands to learn who is talking about their brand, compare content performance with competitors, and see industry and topic trends.
Content BLVD
Content BLVD is a platform that connects brands with creators to produce sponsored content. It offers a wide range of content options, including blog posts, product reviews, social media posts, and video content.
The platform has a network of over 10,000 creators, and brands can search for the right creators based on factors such as their niche, audience demographics, and engagement rates.
Content BLVD also offers a suite of tools for content creation, management, and analytics to help brands streamline their influencer marketing campaigns.
Tribe Dynamics
Tribe Dynamics, a CreatorIQ company, is a marketing technology company that specializes in influencer marketing and brand strategy. They focus on helping beauty, fashion, and lifestyle brands build and maintain relationships with their top influencers, and measure the success of their influencer marketing campaigns.
Their proprietary technology platform enables brands to identify, track, and analyze the performance of their influencers across various social media platforms. They offer a variety of services including influencer discovery and management, campaign planning and execution, as well as analytics and reporting.
Tribe Dynamics has worked with a number of well-known brands in the beauty and fashion industry, including Chanel, Dior, Maybelline, and Ulta Beauty, among others. Their approach to influencer marketing is data-driven and emphasizes the importance of building long-term relationships with influencers to drive sustainable growth and engagement for brands.
How to choose the right platform for your campaign
When selecting an influencer marketing platform, it’s important to consider your campaign goals and budget.
Some platforms specialize in certain industries or niches, while others offer a broader range of influencers.
Additionally, some platforms focus on specific social media channels, while others offer a multi-channel approach.
It’s also important to consider the features and tools offered by each platform and whether they align with your campaign needs.
Conclusion
Influencer marketing is a powerful tool for reaching and engaging with a targeted audience and there are many influencer marketing platforms available to brands and businesses looking to boost their campaigns.
Each platform offers a range of features, including influencer search, management, and analytics.
It’s important to choose a platform that meets your specific needs and goals.
By using an influencer marketing platform, brands can streamline their campaigns and gain access to a wide variety of influencers.
However, it’s important to choose a platform that aligns with your campaign goals and budget.
With the right platform, brands can see significant results and drive conversions through influencer marketing.
You can effectively reach your target audience, build brand awareness, and ultimately drive sales.
It’s important to note that influencer marketing platforms are constantly evolving, so keep an eye on new platforms and updates in the space.
Consider the industries and niches that you are targeting to find the right platform that aligns with your goals and budget.
