
SEO vs. GEO vs. AEO: What's Actually Different
SEO, GEO and AEO explained side by side: what each one optimizes for, how they overlap, and which to prioritize first.
I write about how search engines and AI systems find, rank, and cite pages, and what that means for the companies in this new SEO & AI search landscape.

Answer Engine Optimization is the practice of making content visible to AI systems such as Google AI Overviews and ChatGPT, and getting it cited.

How to change the date and time format in WordPress, in the settings and in your theme.

Why and how to add the current month and year to WordPress titles automatically.

The SEO tools worth knowing for research, technical audits and reporting, and what each one is good at.

A 301 redirect permanently sends one URL to another. Here is how to set them up in an .htaccess file.

SEO stands for Search Engine Optimization: a set of best practices that help search engines find, understand and rank your pages.