Product-led SEO and AI search professional with 10+ years of experience in organic search. I build the systems behind compounding organic growth, from technical architecture and programmatic templates to content strategy and visibility in AI answers.
Ricardo Arrigoni is a product-led SEO and AI search professional with 10+ years of experience in organic search[1]. He led SEO and organic growth across two international brands at FLOYT Mobility, and scaled organic traffic 4x across 5 markets at TUI[2]. He writes about how GEO and AEO differ from traditional SEO[3].
Organic Search has changed a lot over the years, and it's not gonna stop. Here's how I like to approach my work and what I consider SEO done right.
Technical, content and AI visibility reviews that end in a prioritised fix list, including how often a brand is named in AI answers.
Read the approach02Roadmaps, intent research, content planning and international governance, measured across ranked results and AI answers.
Read the approach03Page templates at scale, indexation rules and content modules, plus the requirements that turn SEO into product features.
Read the approach04Redirect mapping, rendering checks, headless CMS moves and post-launch monitoring that protect years of search visibility.
Read the approach05Building and running SEO teams: planning cadences, stakeholder communication and embedding SEO in product and engineering.
Read the approachApps, tools, and skills I build for my own work and personal life.
Baby Tracker by Alder is an invite-only app that two caregivers use to log a baby's feeds, pumping, diapers, sleep, medication, growth and vaccines. It works offline and keeps both parents' phones in sync.
AI Visibility Monitor tracks how often a brand is named in Google AI Overviews and ChatGPT answers, benchmarks that against a panel of competitors, and outputs an HTML dashboard.
An open-source, read-only Model Context Protocol (MCP) server that connects Google Search Console data to AI assistants, so questions about search performance get answered in a conversation instead of a report.
Things I've been testing, learning, and sharing about SEO, GEO, and AI Search in general.
I rebuilt my site on Astro, Keystatic and Cloudflare: AI-assisted editing, content I own as files, control over my markup. And the before and after numbers.
SEO, GEO and AEO explained side by side: what each one optimizes for, how they overlap, and which to prioritize first.
Answer Engine Optimization is the practice of making content visible to AI systems such as Google AI Overviews and ChatGPT, and getting it cited.
My career path across travel, mobility, student housing, telecoms, igaming, and developer education.
I really enjoy working with Ricardo. He has a good sense of which trends are actually relevant and how they can be applied in a practical way. His combination of SEO knowledge, curiosity, and collaborative leadership makes him a very valuable colleague.
Victor TejedorSEO Manager, FLOYT MobilityI share what I'm learning about search on LinkedIn and on this blog.